How to Photograph Clothes & Bags to Sell Faster Online (and at a Higher Price)
Introduction
We all know that great photos are vital in second-hand marketplaces. It's like Tinder. A sharp, well-lit image can make a $300 bag look like it’s worth $600, while a blurry photo can make even the most luxurious item look cheap. The good news is that we don’t need professional gear. With some intention and styling, our smartphones and a bit of daylight are enough to take scroll-stopping photos!
Set the Scene – Lighting & Background
Natural light. It is our best friend. Aim to shoot near a window during the day to avoid artificial shadows or weird color casts. Direct sunlight can be too harsh, so look for diffused light. As for backgrounds—keep it clean and consistent. A white wall, wood floor, or crisp bedding works well. Avoid clutter and colors that clash with your item. Going out and shooting is also a good idea. The goal is to make your piece stand out, not compete with its surroundings.
Prepare the Item
Before snapping a single shot, prep your item as if it's about to be sold in-store. Steam or iron garments, remove lint or pet hair, and give shoes or bags a quick wipe. Stuff bags with tissue paper to restore their shape. These tiny steps elevate the perceived value.
Shoot with What You Have
Modern smartphones (even like iPhone 11) are more than capable. Use the camera’s grid lines to center and balance your frame. Tap to focus, adjust brightness if needed, and avoid zooming. Edit lightly—crop, brighten, and correct colors after shooting. Avoid strong filters; buyers want to see the real thing, especially colors.
Essential Angles to Capture
Capture every single part. Include the front, back, side, and close-ups of key features like logos, stitching, or special details. Don’t shy away from showing flaws—honest listings build buyer trust. Yes, trust is key. Try-on shots are a bonus if you’re comfortable. (You don't have to show your face!)
Styling for Higher Appeal
We don’t have to go full editorial, but styling helps your items feel loved and desirable. Pair pieces together on hangers (e.g., blazer and trousers), lay accessories flat on a minimal background, or use clean lifestyle settings—like placing a tote bag on a chair next to a book and coffee cup. Props should support the vibe, not distract from it.
Quick Checklist Before Uploading
- Bright, sharp, and well-framed images
- Clean, styled background
- All major angles + close-ups
- Flaws clearly shown
- Brand tags or authenticity markers visible
- Photos tell a clean, confident story
Final Thoughts
Great photography sets your listing apart. It doesn’t take expensive gear—just attention to detail and a little creativity. When we make our clothes and bags look their best, we’re not just helping them sell—we’re telling their next chapter.
